Screaming Frog SEO

This webpage is to help those that have received a Screaming Frog SEO audit from Ron the Web Guy

Each page should have a unique title tag

<title>It is very important to have a proper and unique title on each page</title>
This is usually the 1st thing a searcher sees in the Search Engine Results Page “SERPs”
Optimal format: Primary Keyword – Secondary Keyword | Brand Name
Important: Include focused keyword/phrase in title
Important: Your title needs to be very relative to what is on the page – “The title tag of a web page is meant to be an accurate and concise description of a page’s content.”
Title length: 10-60 characters is ideal since Google truncates after about 60 characters depending on screen size
Avoid duplicate or blank page titles
More info about title tags:
https://www.hobo-web.co.uk/title-tags/
https://moz.com/learn/seo/title-tag

Each page should have a unique meta description

<meta name=”description” content=”Put a relevant page description here”>
This is usually the 2nd thing a searcher sees in the SERPs
Needs to be relative to what is on the page and needs to grab the attention of your audience
Meta Description: Keep meta descriptions long enough that they’re sufficiently (160 char min) descriptive, but shorter than 320-characters
Avoid duplicate or blank page meta descriptions
More about meta descriptions:
https://moz.com/learn/seo/meta-description

Heading tags

Best practices are to have at least 1 each of H1 and H2 header tags – no more than one H1 tag
H1 – Needs to be very relative to what is on the page and should include your keyword
H2 – Needs to be relative to what is on the page
More info about heading tags:
https://www.semrush.com/blog/semantic-html5-guide/

Images

Image ALT Text should be included at all times
Images should be optimized for size and resolution
Don’t abuse/stuff keywords
More info about ALT text:
https://moz.com/learn/seo/alt-text

Summary

Avoid duplicate titles – Each page should have a unique title
Avoid duplicate descriptions – Each page should have a unique description
Avoid abusing/spamming/stuffing keywords anywhere on the website
Avoid 404 “Not Found” errors by using proper redirects
Avoid using ALL CAPITAL LETTERS

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