Must-Know Tips for Choosing the Right Technical SEO Agency
Most users find new companies through an online search. In fact, 93% of people start an online experience with a search engine. If you have prioritized your technical SEO, you can attract these users to your website and gain more conversions.
However, finding the right SEO company (that understands technical SEO) is vital to getting the results that you want.
Do you want to learn more about how you can choose the best technical SEO agency for your business and how they can help revamp your website? Keep reading these tips to get help with technical SEO marketing.
They Understand Technical SEO
Before you can choose the best technical SEO company, you need to understand what technical SEO is. This will help you understand the kind of work you can expect from your SEO company.
Essentially, technical SEO focuses on improving the technical elements of a website. This includes making a website faster by improving site speed, making it easier to crawl by improving crawl errors, and making sure your website is mobile-friendly and responsive on mobile devices. There are many other technical aspects of SEO that can be included in these services.
However, it is important to understand that technical SEO may be different from typical SEO. Your technical SEO agency may not be able to create content or run your social media. Make sure you have reasonable expectations when hiring a technical SEO company.
They Can Identify Common Technical SEO Issues
As was mentioned above, technical SEO is different than other types of SEO. Most web designers do not have the skills necessary to do these tasks. One way to choose a great technical SEO agency is to find one that can identify common issues with technical SEO. Here are some of the common issues they might find.
Make Sure Your Site is Using HTTPS (SSL)
First, they will need to make sure your site is using HTTPS. Using this rather than HTTP means that your site is more secure. It is essentially the same page that follows the same protocols, but using the secure version is better for users and SEO.
By finding and fixing the HTTP links on HTTPS pages and making these changes on the backend of your site, you will improve your rankings.
Find and Fix Crawl Errors
Crawl errors are issues when search engines cannot search your site.
If this happens, your content will not be able to be indexed, which can cause issues and prevent your content from ranking. By fixing crawl errors on the backend of your site, a technical SEO agency can make it easier for Google to search your content.
Improve Your Site Speed
Next, they will look for ways to improve your site speed. If your website loads slowly, it will make users leave your site and can increase your bounce rate. A technical SEO specialist can improve the backend of your site and improve site speed by lowering file sizes, cleaning up code, and more.
Fix Broken Internal and Outbound Links
When you have broken internal and external links, it can significantly lower the user experience and lessen the average time spent on your site. To prevent this problem, a technical SEO specialist can regularly monitor the links on your website to make sure they are working.
If they aren’t, they can change the links on the backend of your site to make sure they are updated and will work in your content.
Website is Mobile-Friendly & Responsive
Google places a huge emphasis on making your website mobile-friendly. This means that your site is responsive and will appear in a clean form whether you are looking at it on a mobile phone or a desktop computer.
A technical SEO company can do this by improving site load time, integrating responsive design into their website, and more.
Use an SEO-Friendly URL Structure
Something else that is important for SEO are URLs. First, you want to make sure your URL structures are SEO-friendly. You can do this by shortening them, including keywords, describing your content, and even adding hyphens between words.
It is also important to manage URL redirects. This means that you can access a piece of content from multiple URLs. Making these changes to your URLs on the backend of your site makes it easier for users to access your content.
A good technical SEO agency should be able to identify each of these technical SEO issues and implement the necessary changes to optimize a website.
The Agency Knows Your Goals
One way that you can find the best technical SEO agency for your company is to first know and establish your goals. By understanding your desired outcomes, you can find a company that can help you achieve these goals.
Before you choose a company to work with, it is important that you discuss your goals and desired outcomes with them. For example, if your main goal for using an SEO company is to improve your web server reliability or your website security, it is vital that you find a company that offers services to help you achieve these goals.
Or, if you want to increase the traffic to your site, you want to make sure your SEO company will do what they can to help you achieve this.
They Prioritize Communication
Another vital characteristic of a great technical SEO company is that they prioritize communication with their clients. When you are hiring a company to help you improve your technical SEO, it is likely that you do not know very much about search engine optimization.
Because of this, you want to find a company that will communicate with you and will be able to explain the data that they have found. For example, SEO experts use a lot of websites, like Google Analytics, to get information about your website.
If you do not know how to interpret this information, you will now know if the company is providing you with any value.
You also need to find a company that prioritizes communication because things in SEO are changing constantly. You may find that there are sudden changes in your rankings or other problems that need to be addressed immediately.
If you do not have good communication with your SEO team, these problems may get much bigger.
The Agency Stays On Top of Industry Changes
As was mentioned before, SEO trends are constantly changing. Things that once worked to help you improve your rankings may not be working a few months down the road. Because of this, you need to hire an SEO company that stays on top of the industry changes.
For example, Google has begun to place more of an emphasis on mobile SEO. Because more people are searching through their phones, it is important that businesses work on both their desktop rankings as well as their mobile rankings.
It is likely that you will also need to make constant updates to the keywords you are targeting. Having a company that understands the change in the algorithm and the SEO industry will keep your rankings high.
They Show Progress
It is also vital that you find a company that explicitly shows you the progress that your website is making. Many companies do this with monthly or quarterly progress reports.
At the beginning of your SEO campaign, it is important that you do an SEO site audit to set a baseline for your future progress. Each month, your company can compare your new metrics with the ones from previous months or the beginning of your campaign.
This will show you the changes in your keyword rankings, traffic, and more. By having a company that shows you the progress that they are making, you can be confident that you are getting your money's worth.
Word of Mouth Recommendations
Word of mouth is a great way to find a professional technical SEO company to help improve your website. When a company works hard to satisfy its clients, its clients will likely recommend them to other business owners.
If you have any local family or friends who own businesses, ask them to see if they have found success hiring an SEO company. This will ensure that you find a great company to work with that can offer you tangible results.
They Are Educational & Easy to Understand
Finally, you want to make sure you find a technical SEO company that works to educate their clients and is easy to understand. While you could find a company that works from a technical SEO checklist, you will not really know how they are helping your company.
Just as having good communication is important, it is important that you understand how a company is actually helping you. For example, if you are wondering, "What is technical SEO?", you want to make sure they explain it to you in terms that you understand.
If you need help understanding how to make changes to your website, you want to find a company that can help you learn how to use a cPanel. By finding a company that is willing to put the extra work in to educate their clients on SEO practices, you will know that they care about the success of your company.
Find a Technical SEO Agency for Your Business Today
Finding the right technical SEO agency can make a huge difference for your company. Whether you are just starting your business or if you want to improve the SEO you have done in the past, a technical SEO company can help you can increase your conversions and can make your business more successful.
Are you looking for a technical SEO company for your business? Ron the Web Guy can help! Ron has been developing websites for over 25 years and has experience as a full-service web presence company. Contact me today to learn more about how I can help you improve your online web presence!