What is keyword research?

Keyword research is a vital component of any SEO strategy

Keyword research is the first step in the SEO copywriting process and an essential part of your SEO strategy. Before you create your website’s content, you have to find out what search terms your audience uses. Their search terms are your keywords. Based on these keywords you can start writing useful and high-quality content.

Keyword research is part of SEO (search engine optimization). It’s the work someone does to come up with an extensive list of keywords they would like a website to rank for. To obtain such a list, website owners need to dig into their desired audience and search engines.

What search terms do people type into Google when looking for their products, service, business or type of organization? And what do they expect to find? With this list, website owners can create content that will attract more, high-quality traffic to their site. Keyword research is never finished: repeating it regularly is essential to stay up-to-date!

Keyword research is the process of finding and analyzing the words or phrases that people use to search for products, services, or information on a search engine.

The goal of keyword research is to identify what terms are most relevant to your business and its potential customers.

Check out these Keyword Research resources

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